EU Smartphone Labels Go Live, Adding Battery Lifespan and Repairability Score
EU Smartphone Labels Go Live, Adding Battery Lifespan and Repairability Score
New EU requirements for smartphones and slate tablets started applying in 2025, pairing energy labelling with ecodesign rules to make key performance and durability information more visible and more comparable at the point of sale.
What Happened
EU smartphone labels begin applying, adding standardized battery-lifespan information and a repairability score for easier comparison.
Why It Matters
Battery and repair claims shift toward checkable statements at retail, increasing comparability and scrutiny across models.
What The New Label Brings To Smartphones
The label framework introduces a dedicated EU label for smartphones and tablets. It presents an energy efficiency class and surfaces battery-related information in a harmonised format, alongside durability indicators and a repairability score that reflects how feasible it is to service and repair the device.
What Changes At Point Of Sale
A common label format makes it easier for consumers and reviewers to benchmark battery longevity and repairability signals without relying on marketing wording alone.
How This Pressures The Market
With a standardized label visible in retail and online listings, brands face stronger expectations to align product design targets, test results, and technical documentation with the declared battery and repairability information. This also gives market surveillance clearer reference points for spotting mismatched claims and documentation gaps.
| Label Element | What It Signals | Likely Industry Effect |
|---|---|---|
| Battery lifespan information | A more comparable durability reference | Less room for vague longevity claims |
| Repairability score | Service and repair feasibility | More attention on repair ecosystem readiness |
| Durability indicators | Longer-life expectations beyond specs | Greater comparability across product tiers |
The broader direction is clear: longer-lasting electronics and more transparent information disclosure. The operational challenge for brands is to keep the declared label information consistent throughout the sales lifecycle, from internal validation to public-facing listings.
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